About


The Flag is an organization dedicated to nonpartisan news. The goal of our signature morning newsletter is to provide our readers with “every view of the Red, White, and Blue.”

Our balanced briefing breaks down ideological barriers by positioning counterarguments next to one another. We believe exposure to other ideas is a precursor to empathy and understanding. We believe cultivating these two qualities can help lower the temperature of our national discourse because the polarization has reached a fever pitch. We feel it. We’re sure you feel it too.

We believe this approach to discussing tricky topics will help our readers have calmer, more informed, conversations with their family, friends, colleagues, and co-workers. We believe it will ultimately pave the way for a more united country, something that is symbolized by The Flag of the United States.

Speaking of which, if you see the Stars and Stripes, don’t forget to tag the flag on social media using our handle @tagtheflag. We post pictures of the red, white, and blue on Instagram, Facebook, and Twitter to remind us that we are all in this together no matter what color of the political spectrum we favor.



A Brief History

This project launched on Instagram on July 4th, 2016. We started taking pictures of the American Flag because we are unapologetically proud of our country. Other people started tagging their own photos of Old Glory, and @tagtheflag was born.

As the 2016 election unfolded, we became acutely aware of the bias that exists in today’s media—on both sides. We launched a newsletter under the same name because we had a pre-existing audience. We then started curating links from multiple sources in an effort to highlight “every view of the Red, White, and Blue.” The formatting was horrible, but for those of you who have been around since day one, thank you.

Today, the brand is arguably better known for the newsletter which has evolved into a deeply-researched morning briefing. The goal is to position counterarguments next to one another because this is what’s happening at kitchen tables across the country. Often these seemingly innocent debates spark tears and screaming matches. The inability to see the other side divides families and friends.

Zooming out, this is a microcosm of what’s happening with our country. The fractured state of our homes extends across the homeland. The chasm is exacerbated by a relentless media industry, driven by a Big Tech business model, that operates according to the principles of the attention economy. The entire ecosystem is broken, and we’re not sure how to fix it, but we think a balanced briefing is a good place to start.

We believe exposure to other ideas is a precursor to empathy and understanding. We believe cultivating these two qualities can help lower the temperature of our national discourse because the polarization has reached a fever pitch. You don’t have to agree with another person, but if you can acknowledge and respect their viewpoint maybe we can get people talking again.

With that said, now we are known simply as The Flag and you can always tag us on social media. As always, we will aim to highlight “every view of the Red, White, and Blue.